Listen
Understand the purpose.
Milap Foundation: Digital Story Case Study
Complete social-media management and content strategy for Milap Foundation.
Social media and content strategy
A clearer way to share the foundation's purpose.
Beacon Minds managed Milap Foundation's social media and content strategy together, drawing editorial inspiration from United Nations communications.
Focus
Learn from mission-led stories.
Extend
Give posts a shared direction.
Manage
Bring strategy into daily social work.
THE SHIFTSocial media
Social media
with a shared purpose.
Inside the work
The content and social-media work.
A shared direction for social media
The engagement covered Milap Foundation's complete social-media management and content strategy. The aim was to give its communications a consistent direction, connecting individual posts and stories with the foundation's purpose.
Learning from mission-led communication
United Nations communications inspired the editorial approach. Beacon Minds drew on that reference to consider how the foundation's purpose could be explained clearly and with human relevance. It was an editorial influence, not a partnership with the United Nations.
Connecting each story to the purpose
Content strategy shaped how the foundation's purpose was communicated and how individual stories supported it. This gave ongoing social-media activity a shared direction, rather than leaving each post to stand on its own.
Bringing strategy into day-to-day social work
Beacon Minds brought content strategy and social-channel management into one engagement. Editorial decisions and ongoing social activity were handled together, keeping the foundation's purpose central to the work.
Purpose
The foundation's purpose gave the content its direction.
Content
Mission-led communications informed the editorial approach.
Social
Content strategy and social-channel management were handled together.
The work, opened up
Milap Foundation: inside the engagement.
Beacon Minds managed Milap Foundation's social media and content strategy together. United Nations communications provided an editorial reference for explaining the foundation's purpose in a clear, human way. The work connected that direction with ongoing social-channel management.
Beacon Minds brought Milap Foundation's content strategy and social-media management together, keeping the foundation's purpose central to the work.
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