Helping Diam Beauty launch new products through paid ads, with acquisition costs guiding how campaigns scale.
The relationship started with Google Ads. As Diam Beauty's advertising needs expanded, the work grew to include Meta, Amazon, Nykaa and Myntra Ads. Beacon Minds manages this mix around the brand's product launches, reviewing each platform's performance alongside the wider business picture.
New product launches bring opportunities to reach more customers, but increasing spend is not the only priority. Campaign expansion is reviewed alongside cost per acquisition: how much advertising costs for each recorded acquisition. This keeps the focus on the cost of winning customers as activity scales.
Motion creative analytics helps the team review hook rate, thumb-stop rate and creative performance—how effectively an ad catches and holds attention. These findings shape copy and scripts shared with Diam Beauty. Once the client returns video footage, the team aligns it with the advertising message and targeting.
The team reviews campaigns that introduce the brand, build interest and encourage purchases, using click-through rate and Shopify analytics. On some occasions, pausing a campaign that looked weaker on its own coincided with weaker performance elsewhere. That observation prompts a closer review of how campaigns work together; it does not establish that one campaign caused the change.
Diam Beauty's advertising began with Google Ads and grew to include Meta, Amazon, Nykaa and Myntra. Alongside campaign management, Beacon Minds uses creative analysis, client video footage and Shopify data to understand what attracts attention and what supports purchases.
Ongoing advertising across five platforms, with new product launches and acquisition costs at the centre of campaign decisions.
250% boost in return on ad spend (ROAS).
The engagement began with Google Ads and now includes Google, Meta, Amazon, Nykaa and Myntra Ads.
Motion analytics informs copy and scripts shared with Diam Beauty. The client returns video footage, which the team aligns with the advertising message and targeting.
Diam Beauty recorded a 250% boost in return on ad spend (ROAS).
Campaign expansion is reviewed alongside cost per acquisition, with creative performance and Shopify analytics informing ongoing decisions.
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