The engagement before Shark Tank
Beacon Minds worked with Awenest before the brand appeared on Shark Tank. The engagement covered Meta and Google Ads, with paid advertising focused on supporting the brand's scaling priorities.
Awenest: SEO and Digital Experience Case Study
Meta · Google Ads
Managing Meta and Google Ads for Awenest, with media efficiency guiding how advertising scales.
Inside the work
The work behind Awenest's story.
Watching revenue alongside media spend
Media efficiency ratio, or MER, compares revenue with media spend across the reporting scope. For Awenest, maintaining a stable MER was the priority as advertising scaled. It provided a broader view than the return reported by either advertising platform alone.
Managing Meta and Google together
Beacon Minds managed both platforms around the same efficiency objective. Meta and Google performance was considered alongside the overall media picture, helping keep campaign review connected to the brand's revenue-to-spend relationship.
Keeping efficiency central to expansion
As activity expanded, the focus remained on maintaining a stable MER. This meant assessing advertising growth alongside revenue and media spend, rather than treating a larger budget as progress on its own.
The work, opened up
Awenest: inside the engagement.
Beacon Minds' relationship with Awenest began before the brand's Shark Tank appearance. The work covered Meta and Google Ads, with a focus on maintaining a stable media efficiency ratio as advertising scaled. This kept the relationship between revenue and media spend central to campaign decisions.
Have a difficult problem?
Good.
Send it over.
Call +91 79770 23676 or send us your brief. We reply within one business day (Mon–Fri, IST).