Using search research to shape content that earned Avaada a ranking for a priority solar-industry query.
The SEO objective was to improve Avaada's visibility for “best solar companies in India”. Before developing the content, Beacon Minds reviewed the search results to understand what people were finding for that query. List-style articles were a recurring format, offering a clearer direction for the content approach.
Beacon Minds created a listicle informed by that research, rather than relying on a conventional company page. The content achieved a ranking for the priority query, improving a previously weak area of keyword visibility.
Avaada had weak keyword visibility. For the priority query “best solar companies in India”, Beacon Minds found that search results favoured list-style articles. That research shaped a new listicle, which achieved a ranking for the target query.
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