Google Ads for a B2B SaaS business, with a reported 7X return on investment over six months.
Acies Innovations wanted guidance on its digital marketing strategy and online advertising. Its knowledge-management and learning solutions serve a specialised B2B market, so the advertising objective was to connect the offer with relevant demand—not simply attract more traffic.
Beacon Minds continues to manage Google Ads for Acies Innovations. Campaign development, implementation and account review sit within that ongoing work, with the client's offer and acquisition objectives guiding how performance is assessed.
Lead cost is part of the account review. It shows how much advertising spend is associated with each recorded lead. Investment return is reviewed separately, so the cost of generating enquiries and the commercial return from the engagement are not treated as the same measure.
The reported result was a 7X return on investment over six months through Google Ads. The relationship remains active beyond that period, with ongoing account management continuing to support Acies Innovations' acquisition goals.
Acies Innovations offers knowledge-management and learning solutions. Beacon Minds manages its Google Ads in an ongoing relationship, helping connect a specialised B2B offer with relevant search demand. The reported six-month result was a 7X return on investment.
An ongoing Google Ads engagement for Acies Innovations' knowledge-management and learning solutions.
7X return on investment in six months, through Google Ads.
Acies Innovations is a B2B SaaS company offering knowledge-management and learning solutions.
Beacon Minds manages Google Ads in an ongoing relationship, covering campaign development, implementation and account review.
The reported result was a 7X return on investment over six months through Google Ads.
Yes. Beacon Minds continues to manage Google Ads for Acies Innovations beyond the reported six-month period.
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