Akshit Seth

Akshit’s background

Before and alongside building the agency, his experience included research roles at NielsenIQ and Research N Consulting, consumer-behaviour and conversion analysis at Organic Riot, and digital campaign consulting at Zillionite. At Jio, he worked on strategy development, brand solutions and integrated digital campaigns.

Earlier roles at Coway India and Lead Angels covered paid campaigns, keyword research, content, email marketing and social media. His commercial background also includes international trading operations at Edelweiss Financial Services and international-market sales at The Weaver.

He holds an MBA in Marketing from K.J. Somaiya Institute of Management Studies and Research, a Master of Commerce in Management from the University of Mumbai, and a Bachelor of Management Studies from Lala Lajpatrai College of Commerce and Economics.

His approach connects business goals with campaign measurement, testing, optimisation and transparent reporting. His profile also lists membership of BNI (Business Network International).